Services

Looking Good Online Shouldn’t Be Your Second Job

We handle all of it, and keep it aligned.

A moodboard of brand photography, colour swatches and charts pinned to a board in a bright studio

Where It Starts

The Assessment

Before anything else we look at the whole picture.

We give you a written report on what is up to standard and what isn’t, in the order we would deal with it.

It is built on what is public, the same things your customers see: your brand, website, search listings, social media and ads. So we don’t need any logins, and there’s nothing for you to prepare. What you get is our honest view of how you show up.

Where something deeper is holding the business back, we say so and bring in partners we trust.

✦01

Branding and Positioning

One clear identity, everywhere your business shows up.

Most businesses have a logo, a few colors and a way of talking that has changed three times over the years. We pull all of it into one identity built on what makes you different, so a patient who finds you on Instagram recognizes you the moment they walk through the door.

In a market where everyone offers roughly the same thing, the reason people choose you is rarely the obvious one. We find it, and work out which customers it matters to most.

Logo and identityColor and typeBrand voiceWhat sets you apartWho it is for
✦02

Website Design and Build

Made for your business, and built to last.

We design and build your website from the ground up: the pages, the layout and how it works on mobile. It is easy to read, simple to move around, and shaped so you can keep it current. A new build is quoted separately, once we know what you need.

Design and buildEasy to updateMobile and speed
✦03

SEO and GEO

Found when they search, recommended when they ask.

We rework the pages and wording of the site you have, so it says clearly who you are and answers the questions people ask. Then we set up SEO, being found when someone searches Google, and GEO, being suggested when they ask ChatGPT or Google’s AI who to go to, and keep both current as the tools change.

Search setupGoogle BusinessAI visibility
✦04

Paid Ads

The right people, at the right moment.

Ads do not promise a return, and anyone who tells you otherwise is selling ads. Used carefully they put you in front of the right people exactly when they are looking, so we run them only where that is true. Your ad spend stays separate and is agreed before anything goes live.

Google AdsSocial adsMonthly reporting
✦05

Social Media

Steady and visible, without it costing your week.

We get to know how you talk to your customers, then plan and post content that carries that through month after month, so you stay visible while your evenings stay yours.

Profile clean-upContent planPosting
✦06

Digital Tools and Systems

Simple tools for the places your business gets stuck.

Most businesses have a place where the work keeps catching: information kept in too many places, or a job that takes longer than it should. We look at where yours gets stuck, gather the data around it, and shape simple tools to ease it.

Where it gets stuckYour data, gatheredSimple tools
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We don’t sell these one at a time, because a brand, a website and a feed that each say something slightly different add up to nothing.

Even when one area needs most of the attention, we keep the whole picture aligned.

How We Work

What You Can Expect

✦01

Built Around You

We get to know how you work before we change a thing, so what makes you different leads the work rather than following it.

✦02

A Short Client List

We take on a few clients and know each one well, which means you always know who is working on your business.

✦03

Right The First Time

No cosmetic passes that need redoing in a year. We lay the foundations properly, and after that it is a matter of keeping you current.

✦04

Honest About Growth

No overnight promises, ads only where they will work, and a straight answer when something isn’t worth your money.

Questions

Good To Know

Do I need all six?

Almost nobody does at once. The Assessment shows which ones matter for your business right now, and we start there. What we won’t do is work on one in isolation while the rest contradicts it.

What if my website is fine but my social media isn’t?

Then most of the attention goes to social media. We still check that the website, the listings and the feed are saying the same thing, because a good feed pointing at a site that tells a different story wastes the effort.

How do you get to know my business?

The Assessment is the first look. After that it is conversations, time on your website and social accounts, and attention to how you talk to your customers. The point is that the work reflects you, not a template.

What kind of businesses do you work with?

Any business that wants to be found and chosen for what makes it different. Most of our experience is in dental practices and tourism, so we know those markets especially well, but the way we work applies to any field.

What happens if something is outside what you do?

We say so, and bring in partners we trust. We would rather hand a piece of work to someone who does it well than do it badly ourselves.

Will I have to keep an eye on all this?

No. That is the point of The Upkeep and The Growth. You get a monthly check-in and a straight answer whenever you ask, and the rest stays off your desk.

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Not Sure Where To Start?

Schedule a chat and we’ll go through where your business stands, and what we’d do first.